Proclaimed Canada’s “King of Fashion”, don’t let the fact that Alfred Sung designs everything from home goods to sunglasses scare you away. His bridal line is impeccable every season and he’s so multi-talented that you will get every accessory to match!
Born in Shanghai, China to a famous Chinese actress: it looks as though Alfred Sung was destined for greatness. Although, this designer had a rocky beginning. He had promised his parents that he would go into a more traditional career but the allure of fashion was too strong and pretty soon after graduation from a school in Hong Kong he moved to Paris to study couture. After a successful course of study there he completed his design training at the famous fashion school in New York, Parsons, and has since then created a big name for himself in his Canadian home and all over the globe.
Alfred Sung now designs men’s and women’s apparel, has several lines of fragrance, lots of different kinds of accessories, homegoods and of course his eponymous bridesmaids and bridal lines. If you are obsessed with all things Sung then you may have also shopped at the international chain of stores he co-founded named Club Monaco. Known for their stark palettes and exceptional design, they offer high-end casual clothing mostly aimed towards working men and women. When asked why Sung got into the bridal game he responded that he loves beauty and asked, “What could be more beautiful than a bride on her wedding day?” In an Alfred Sung gown, the answer is absolutely nothing. Although every collection has its own theme and style the overarching idea behind Alfred Sung bridal is understated elegance. Like many of his other licensed products, Alfred Sung beauty is all about subtle touches and a romantic feel rather than overt glamour or ostentatious glitz. Sung also enjoys designing bridal wear because he has more creative freedom. He can be a little bit more allowing or make room for grandeur as this is a special occasion dress and a once-in-a-lifetime opportunity for his customers.
Applying care and consideration to all of his products, Sung is not stretched thin. He is a poised and perfect overachiever. You can always expect excellence from his bridal gowns.
Image license: AlfredSung.com (view source)